Challenge:
A nationally known beverage company offered an incentive program to a national fast food chain that sold their beverage product. Each fast food location received co-op dollars for the beverage products purchased. The co-op funds that were earned were to be used for advertisement for the beverage. There were thousands of locations to track, and the program was being managed manually through spreadsheets. The entire process had become a headache for the client, was not performing well and needed reorganization.

Solution:
Heritage immediately knew what to do. A b2b website for the beverage company, which featured branded products for point redemption, was created. Our trained staff assisted the client in choosing promotional products to feature on the site. Many items featured are co-branded with both the beverage company logo, as well as the fast food chain logo. The b2b site featured a draw-down account mechanism, which allowed the franchisee to see how many co-op dollars they had to spend. (Example: If the particular franchisee owned 100 restaurants, and they had earned $10,000 in co-op dollars, the site would reflect that dollar amount when they logged onto the site. As items were purchased the site would automatically deduct the purchases from the available amount, and gave the customer a current balance.) This also allowed the beverage company client to track the use and success of the program easily.

The items featured on the website are stocked in the Heritage warehouse. When customers order items off the website, our warehousing team pulls the order and ships it out. The inventory management team works diligently to insure that items are stocked and shipped promptly when ordered. Reports are generated to track which items are selling quickly and also tracks slower moving items as well.

Heritage created a easily managed website and the new streamline process is working well for both the beverage company and the fast food chain.

Challenge:
A National Fast Food Chain (FFC) with multiple locations across the US needed to standardize the way they ordered and shipped branded merchandise for local store marketing to their franchisees. The process needed reorganization, and the client was seeking brand image consistency across the board.

Solution:
Once awarded the business, Heritage worked with the client to address their needs. A b2b website was created, with images of each product and a virtual inventory count on each. (Product examples on the b2b site: training materials, signage, banners, posters, flyers, coupons, gift cards, etc.)

The franchise locations were then given the ability to order the branded items online. Heritage also set up a call center/help desk to trouble shoot, take orders, and handle all customer service referrals. Items for the site are stocked in Heritage’s warehouse, and the inventory management team works diligently to insure that items are stocked and shipped promptly when ordered. Reports are generated to track which items are selling quickly and also identifies slower moving items as well.

A customized retail website (b2c site) was created for company gift cards as well. When gifts cards are ordered from any location in the country online, they are activated and shipped directly from Heritage to the end user.

Standardizing these processes has been a huge success for the FFC, and they are pleased that ordering, inventory management, and brand image is consistent throughout the company.

Challenge:
A nationally known company was trying to create a process for their truck driving employees to order uniforms (including: work uniforms, hats, t-shirts, boots, safety equipment, etc.) The process was difficult to track and had become extremely time consuming.

Solution:
Heritage could solve the problem! The b2b website that was created featured a draw-down account. Each employee was given a certain dollar amount to spend on uniforms and branded apparel each January 1st. When the employee logged onto the website the amount they had to spend was clearly visible on the site. As items were purchased throughout the year, the dollar amount decreased automatically.

The company is extremely satisfied with the site, and likes that they can easily track what dollars are being spent and how. The feedback from the employees is the same; they love the ease of the site, and knowing they can quickly see how much money they have for uniform purchases.